I found this to be a really insightful book. It went through using sex in advertising through the ages (starting in the late 1800s and going through present) and also in specific campaigns (perfume/cologne, intimates, jeans, etc). It shows and explains a lot of examples and also goes over how not only are items sold, but the lifestyle surrounding them. Like if you wear Guess? Jeans, you instantly become desirable and people flock to you. I would recommend this book if you are interested in the history of advertising and how sex sells things, including sex itself.