I thought this book was very interesting. Gallagher presents information on neophobes, neophiles, and neophiliacs. Neophobes shun technology. One can think that only the older generations are neophobes, but I know that isn't the case from personal experience with a decidedly older gentleman asking about how e-books work. Neophiliacs are all about the latest and greatest thing. If it's new, they want it. Neophiles are able to find a balance between the two: they know when to use technology, but aren't addicted to it.