I really, really enjoyed this book. It is about exactly what it says it is. It begins by explaining where creativity happens in the brain. The book as a whole is divided into two sections; the first is about creativity on your own and the second about creativity in groups. I found it absolutely amazing to find out that larger cities have more patents due to its citizens' interaction with one another, essentially bouncing ideas off of one another. There were a lot of other gems in it, and all the examples from Pixar to a degenerative brain condition that leaves people especially creative before killing them just blew my mind (pun not intended). I definitely recommend this book.